Strategic consultancy for growth & impact
Brand strategy. Positioning. Communications & marketing strategy. Driving trust, impact, growth in an AI-shaped visibility landscape.
20+ years advising brands globally across FMCG, technology, financial services, healthcare, retail, lifestyle & NGO.
Strategic counsel for brands who want a competitive advantage.
We partner with organisations globally to harness the power of storytelling and to shape brand, communications, social and content strategies that tap into culture, build authority, deepen relevance and unlock growth - integrating AI to ensure creativity and performance in a changing visibility landscape.
Delivering strategic growth, powered by insight.
Clarity. Distinction. Intelligent advantage. Results.
Examples of impact:
Turning storytelling into 90% + growth in brand perception and advocacy
“Your strategic input has been critical - the impact on our global communications and results has been significant.”
-- former client, retail
A cohesive comms ecosystem that changed the way a global brand sells
“We achieved +200% uplift in engagement. Not only did our campaigns excel, the strength of the strategy meant we were able to drive consistent, continual results.”
-- former client, financial services
A strategic content partnership that drives revenue
“Our clients love the work for its strategic approach, creative execution, and the fact that it delivers results. PS: they’re also a delight to work with!”
-- client, tech
Full-scale organisational change through strategic commutations & brand strategy
“You were the driver of major organisational change - not just brand and logo, but full-scale change in a complex organisation through unparalleled strategic communications.”
-- former client, global multilateral organisation
Our Expertise:
Fractional & Advisory
Leadership
Embedded senior support across brand, communications and marketing teams.
Content Strategy, Development & Optimisation
Holistic content strategy frameworks.
Creating content for brand awareness and discovery in an age of agentic AI.
Monitoring campaign / content data in real time, identifying patterns and opportunities to fine-tune content and channels - all designed to maximise ROI and deliver results.
Agency Growth & Optimisation
Stronger positioning, sharper pitch narratives, and streamlined internal systems.
EI + AI - Successfully fusing “Experience Intelligence” with AI.
360 Communications Strategy
Connecting brand, narrative, content, marketing and channel strategy into one coherent commercial story.
Designing end-to-end marketing roadmaps that align your goals with audience behaviour, blending digital, social, and influence touchpoints into one cohesive plan.
Our Solutions:
Workshops
Workshops designed and tailored to your needs. Half, full or multi-day. All with outcomes top of mind.
Strategic Advisory
A key offering - strategic advisory in any of communications, content, social, content marketing or brand. This can come in the form of project-based work, framework development or longer-term engagements.
Fractional Leadership & Team Integration
Integrating into marketing, communications and or agency teams for strategic framework support, execution, new business growth and AI proficiency.
Content Strategy & Development for AI Discovery
Developing content for brand discoverability and visibility in an ever changing world of agentic AI.
Strategy Sprint Packages
A proven sprint method of strategy development / refinement, tailored to you. Specific packages available for brand, content, digital ecosystem and social.
NEW: AI VISIBILITY + AUTHORITY SPRINT
Your customers are already using ChatGPT, Gemini, Perplexity and other AI platforms to research their options, compare providers and decide who to trust.
The lb creates AI Visibility & Authority Sprint reveals whether your business is part of those conversations - or whether potential demand is quietly being directed towards your competitors. Over two focused weeks, we benchmark how your brand appears across the questions that matter most to your customers. We identify gaps in your positioning, content, expertise and external authority, then build a practical strategy around the topics, stories and credible signals your business needs to become easier to find, understand and recommend.
You’ll leave with a clear picture of where you stand, how you compare and exactly what to do next: a prioritised 90-day action plan, measurement framework and senior strategic readout. The focused sprint is £4,900 + VAT, with multi-market and enterprise engagements starting from £8,000 + VAT.
MEASURE Understand how your brand currently appears across AI platforms, which competitors are being recommended and what sources are influencing the answers.
01
DIAGNOSEIdentify the gaps in your positioning, content, expertise and external authority that may be limiting your visibility.
02
BUILDCreate a clear strategy around the buyer questions, topics, expert content and credible third-party signals your brand needs to own. Develop a clear 90-day action plan.
03
PROVE Track changes in AI visibility, citations, brand accuracy, competitor performance, referral traffic and enquiries.
04
Common challenges we help solve
-
We offer a range of solutions designed to meet your needs, all focused around strategic insight and strategic distillation of often complex data points to achieve clarity and ultimately results. Whether you’re working on a project or scaling something bigger, everything is tailored to help you move forward with clarity and confidence.
-
Yes - this is one of the most common challenges we help solve. We take a 360° view, aligning narrative, brand, content and marketing into a coherent system. This ensures consistency across channels and makes your brand easier to understand, trust and act on.
-
Absolutely not - we can work across brand, content, marketing, campaigns or social - either individually or as a connected system. Some clients need focused support in one area, others require a more integrated approach. We adapt to what’s most useful, while ensuring everything aligns strategically.
-
Often, it’s not a volume problem, it’s a clarity problem.
When brand, content and marketing aren’t aligned, activity increases but impact doesn’t. We bring those elements together into a cohesive strategy so everything works towards commercial outcomes, not just output. And, importantly, we stay ahead of the curve when it comes to an ever-changing digital landscape
-
Yes! With over 10 years experience as trusted and Certified LinkedIn Marketing partners, we have the inside track on LinkedIn best practice. We’ve worked with many global organisations to develop powerful thought leadership tracks.
-
By creating a shared strategic foundation.
We work across stakeholders to align on positioning, narrative and priorities, then translate that into practical frameworks teams can actually use — reducing friction and improving consistency.
-
Clarity, authority and relevance matter more than ever.
We help organisations adapt their content strategy for a changing landscape - ensuring it’s structured, differentiated and built to perform across both traditional and AI-driven environments. That means content that is not only visible, but credible, useful and built for how people now discover and engage.
Meet the Founder
We believe brands need partners who can stay ahead of the curve, adapting their communications and digital ecosystems to thrive in a changing world, now with agentic AI at the forefront.
Lisa works at the intersection of content, communications, social, marketing and brand - helping organisations turn clarity into commercial growth.
Her background spans journalism, strategy and agency leadership, combining narrative instinct with strategic rigour.
Experience includes:
Global perspective shaped by working across the UK, Asia, the US and Australia
Advising and delivering strategy for organisations including The United Nations, UNICEF, Google, LinkedIn, Cisco, KPMG, EY, Reckitt, Ferrero, Danone, Westpac, Westfield, JP Morgan and Clarins
Founder of Red Connect within the HAVAS network, a boutique content and creative agency designed to rethink how content and creativity drive growth
Strengthening brand positioning, shaping strategic propositions and leading responses that win complex new business
In an AI-accelerated world, where clarity and trust matter more than ever, we partner with brands and agencies to turn insight into momentum. With “Strategic Growth, Powered by Insights” in mind, and with true flexibility honed through years of adaptability, the team can partner in a way that suits best.
